Mohammad Rafe — Digital Growth & Measurement Specialist
I help businesses turn digital marketing data into measurable growth with Google Ads, Meta Ads, GA4, Google Tag Manager, and Server-Side Tracking (CAPI).
See how server-side tracking protects conversion signals from browser ad-blockers and iOS privacy drop-offs.
A specialized blend of performance advertising strategy and technical tracking engineering.
Performance-focused Google Ads and Meta Ads campaigns designed to generate relevant traffic, qualified leads, sales and sustainable customer acquisition.
GA4 and Google Tag Manager implementations that help businesses understand user behavior, conversions, eCommerce activity and marketing performance.
Meta Pixel, Conversions API and server-side tracking solutions designed to improve data quality, event reliability and advertising measurement.
I help businesses understand what happens across the digital customer journey—from the first ad interaction to the final conversion—and use reliable data to improve performance.
High-intent Google Search & targeted Meta Ads capture active demand.
Server-side GTM, CAPI & GA4 ensure 100% of signals are recorded.
Isolate drop-offs, evaluate channel ROAS, and audit lead quality.
A/B test creatives, refine bids, and eliminate wasted ad spend.
Scale winning campaigns predictably with high algorithmic trust.
Estimate how many sales or leads are blocked from your ad algorithms and what server-side tracking can recover.
Without Server-Side Tracking & CAPI, browser ad-blockers, Safari 7-day cookie limits, and iOS tracking opt-outs silently erase ~30% of your conversions from ad reporting, causing ad algorithms to miscalculate CPA and bid blindly.
Missed by standard browser pixel
Via Server-Side CAPI attribution
When Google and Meta receive high Event Match Quality (8.5+/10), smart bidding learns faster, targeting genuine high-intent buyers rather than low-quality traffic.
Most agencies either manage ads without understanding the tracking code, or configure tracking without understanding business growth. I combine both.
“Marketing gets attention. Measurement shows what matters. Growth comes from improving what works.”
Hands-on technical experience across digital marketing campaigns, conversion tracking, and advanced server-side measurement.
Worked with businesses in Bangladesh and international markets through direct client engagements and freelance platforms.
I focus on verifiable revenue, qualified candidate leads, and sustainable CPA, not just vanity clicks and impressions.
Combining performance advertising strategy with deep analytics and server-side tracking to build resilient growth engines.
Explore selected digital marketing, analytics and tracking projects with verified business outcomes.
Client: Excellence for MRCS Education Academy
Engineered full-funnel Google Ads campaigns coupled with server-side GTM tracking and offline bank payment attribution for international surgical candidates.
Client: Luxury Shopping Apparel & Accessories
Recovered 35%+ lost purchase signals post-iOS 14.5 through Meta Conversions API (CAPI) with Server-Side GTM, lifting attributed ROAS to 3.4x.
“Mohammad Rafe completely transformed our attribution setup. His server-side GTM and Meta Conversions API implementation recovered over 35% in unrecorded sales and pushed our Event Match Quality to 8.9/10.”
Head of Growth & eCommerce, Luxury Shopping Retail
“Our medical training academy was struggling with international ad attribution. Mohammad integrated offline wire transfers with Google Ads Smart Bidding, cutting our CPA by 38% while scaling qualified doctor enrollments by 142%.”
Executive Director, Excellence for MRCS
“Before working with Mohammad, our counselors wasted hours filtering unqualified leads. By connecting dynamic call tracking and CRM stages directly to Google and Meta, we halved our cost per qualified candidate.”
Managing Director, Hikmah Overseas Consultancy
“The GA4 Enhanced eCommerce dataLayer audit and rebuild by Mohammad Rafe gave us real clarity on cart drop-offs. His dynamic retargeting setup drove a 4.1x return on ad spend.”
Founder & Operations Lead, Aman Toys
Let's discuss your goals, advertising needs, analytics setup or tracking challenge. I will help identify the exact next step for your digital growth.