Explore selected digital marketing, analytics and tracking projects I've worked on for businesses in different industries. Each project focuses on solving a specific business challenge through advertising, measurement, tracking and optimization.
Client: Excellence for MRCS Education Academy
Engineered full-funnel Google Ads campaigns coupled with server-side GTM tracking and offline bank payment attribution for international surgical candidates.
Client: Luxury Shopping Apparel & Accessories
Recovered 35%+ lost purchase signals post-iOS 14.5 through Meta Conversions API (CAPI) with Server-Side GTM, lifting attributed ROAS to 3.4x.
Client: Aman Toys Retail & Online Store
Overhauled GA4 Enhanced eCommerce dataLayer tracking and deployed dynamic Google Shopping and Meta catalog ads, boosting tracked revenue by +210%.
Client: Hikmah Overseas Education & Visa Consulting
Designed a full-funnel lead generation framework with Google Search, Meta Ads, Call Tracking, and CRM offline conversion feedback, resulting in 450+ student enrollments.
Whether you need to recover lost iOS signals, overhaul GA4 eCommerce tracking, or reduce lead acquisition costs, let's build a custom roadmap.